Lean Your Marketing: If You Can’t Do A Split Test, Control What You Can

As a certified control freak, I loves me some split tests.  So clear-cut, so reliable!  But the world is the world, and sometimes you find yourself with questions that can’t be answered with a split test. Shocking, I know!  But it happens. Say, for example, that you want to figure out whether it makes sense… Continue reading Lean Your Marketing: If You Can’t Do A Split Test, Control What You Can