Lean Your Marketing: Find The Metric That Pays Your Bills

The customer funnel. We know what this is, right? It’s the progression of people through stages of your marketing, from (for example) searching on an ad, clicking on the ad, visiting your site, and signing up for or buying your wonderful product. All of those stages produce opportunities for tracking.  Any one-horse ad product isContinue reading “Lean Your Marketing: Find The Metric That Pays Your Bills”