Lean Your Marketing: Have A Goal And A Target Cost Per Acquisition

Okay, so you’ve figured out your key performance indicator— you’re all set, right?  Almost.  But to really make sure you understand whether your marketing is performing the way you want it to, you need to create a goal for your KPI that is specific and time-bound.  Instead of saying that you just want “more leads,”Continue reading “Lean Your Marketing: Have A Goal And A Target Cost Per Acquisition”