Lean Your Marketing: Start Early And Stay Focused

Aaaah, the Measure portion of the presentation. *cracks knuckles, gets ready* So, it was kind of funny trying to figure out how to organize this presentation, because Measure kept wanting to come first, despite being clearly second in the Build-Measure-Learn cycle.  And the reason it kept wanting to come first was because of this recommendation:Continue reading “Lean Your Marketing: Start Early And Stay Focused”