Google + Performics = Conflict Of Interest

Tech Crunch notes in this story about Google’s acquisition of DoubleClick that “many have missed one part of the deal that may raise eyebrows: Google now owns SEO firm Performics.” Welp, as an employee of another firm that offers SEO and SEM services, I can say we sure didn’t miss that element. I’ve already feltContinue reading “Google + Performics = Conflict Of Interest”

Being Beth Morgan: Google Finds Me

So. Just under a month ago I started an SEO experiment to see what I could do to own the term “Beth Morgan,” a common name with some long-established results in Google. I did this not simply to assuage my gargantuan ego, but primarily in enthusiasm for my new role at work, which has meContinue reading “Being Beth Morgan: Google Finds Me”

Naming Your Company: Think About SEO, Too

It’s very common when a new company is casting about for a name to consider domain availability in making their decision. But as search becomes an increasingly powerful way for customers to connect with companies, another issue to consider is the discoverability of the name. Cobbled-together names like “Meebo” or “Digg” may sound gratingly WebContinue reading “Naming Your Company: Think About SEO, Too”

Google To Include Blogs In Search Results

I guess I have a little bit of a crush on Google today.  And I haven’t even mentioned how much my heart lifts when I open iGoogle and see my Daily Puppy.  Wait, let me check…Hi, Thelma the Slovensky Cuvac, aren’t you fluffy? Although I haven’t exactly viewed Google’s Universal Search as the enormous game-changerContinue reading “Google To Include Blogs In Search Results”