Google + Performics = Conflict Of Interest

Tech Crunch notes in this story about Google’s acquisition of DoubleClick that “many have missed one part of the deal that may raise eyebrows: Google now owns SEO firm Performics.” Welp, as an employee of another firm that offers SEO and SEM services, I can say we sure didn’t miss that element. I’ve already feltContinue reading “Google + Performics = Conflict Of Interest”

Microsoft To Shun Last-Click Attribution. Searching Public To Shun Microsoft.

Microsoft, oh Microsoft. So full of clever search marketing ideas you are. Your keyword research tools are actually much richer than others on the market. And your newly announced idea to distribute conversion to all the clicks that contributed (search and not)— we likey, we likey. Now if only you had the volume to makeContinue reading “Microsoft To Shun Last-Click Attribution. Searching Public To Shun Microsoft.”

Yahoo Users Tend To Spend Less: No Kidding!

A study released last Friday by Hitwise is causing lots of discussion: graphing search engine use against some of their demographic data, they assert that people who use Yahoo tend to buy less stuff online. To which anyone working in search replies, no duh!  Client after client, our data shows that while impressions and evenContinue reading “Yahoo Users Tend To Spend Less: No Kidding!”

Google Testing Organic Results In Paid?

Several people noticed this apparent experiment Google is running where some organic content (such as video or product listings) is showing up on the right-hand side of the results page, right amongst the paid listings. Only time will tell if this experiment succeeds and they end up making this move permanent. However, if they doContinue reading “Google Testing Organic Results In Paid?”