Microsoft To Shun Last-Click Attribution. Searching Public To Shun Microsoft.

Microsoft, oh Microsoft. So full of clever search marketing ideas you are. Your keyword research tools are actually much richer than others on the market. And your newly announced idea to distribute conversion to all the clicks that contributed (search and not)— we likey, we likey. Now if only you had the volume to makeContinue reading “Microsoft To Shun Last-Click Attribution. Searching Public To Shun Microsoft.”

Microsoft Gets All Hostile On Yahoo!

Normally I am opposed to including the exclamation mark on the end of “Yahoo!”; I hate punctuation in company names and I just refuse to acknowledge it. Do you hear me Beverages, And More!? However news of Microsoft’s hostile takeover bid for Yahoo! this morning caused such a collective plotz here in Silicon Valley thatContinue reading “Microsoft Gets All Hostile On Yahoo!”

Yahoo, MSN Continue Share Slide

The search engine ratings are in from the various services, and although absolute shares change wildly depending on the service, the trend is similar for all: Google is gaining ground while Yahoo and MSN are leaking air like a birthday balloon. This also doesn’t include traffic the engines get from their content networks, which isContinue reading “Yahoo, MSN Continue Share Slide”