Growth Hacking: The Results Are In. Kind Of.

Wah, what happened?  How is it July, and not even early July but mid July?  How have I not posted in so long? Well, here’s the truth: I’ve been posting every week, but the damn zombie post has been eating them.  Because they were smart posts, and thus full of brains. (You: “Doesn’t that mean […]

Growth Hacking: Does It Bring All The Boys To The Yard?

The first time I encountered the term “Growth Hacking” was on the LinkedIn profile of my Simplee colleague, Aaron Ginn.  “Ha-ha, that is some buzzword BS,” I thought dismissively, because buzzwords give me hives.  But soon enough, Aaron was writing a series on growth hacking in Tech Crunch.  Apparently it is a thing now. (And […]

Split Testing In A World Of Tiny Traffic

As you know, I think split tests rock and you should definitely do them.  However, over at TechCrunch Robert J. Moore brings up a great point about A/B testing: …What if, like most start-ups, you only have a few thousand visitors per month? In these cases, testing small changes can invoke a form of analysis paralysis […]

Lean Your Marketing: Everything’s Trackable

Some things lend themselves to easy tracking– paid search, for example, generates lots of data and, at least in the case of Google, runs it through a nice dashboard with lots of reports.  But what about other kinds of marketing?  Some may be harder to wrestle into shape, for sure.  But everything can at least […]

Lean Your Marketing: Make Tracking Part Of The Product Plan

I’ve got to say, everything I’ve recommended on these slides so far has been something that, even if clients weren’t doing it right away, they got there eventually– deciding on a key metric, figuring CPA, etc.  This, though?  This one’s more like a cri de couer for a perfect that world that might exist if […]

Lean Your Marketing: Have A Goal And A Target Cost Per Acquisition

Okay, so you’ve figured out your key performance indicator— you’re all set, right?  Almost.  But to really make sure you understand whether your marketing is performing the way you want it to, you need to create a goal for your KPI that is specific and time-bound.  Instead of saying that you just want “more leads,” […]

Lean Your Marketing: Find The Metric That Pays Your Bills

The customer funnel. We know what this is, right? It’s the progression of people through stages of your marketing, from (for example) searching on an ad, clicking on the ad, visiting your site, and signing up for or buying your wonderful product. All of those stages produce opportunities for tracking.  Any one-horse ad product is […]

Lean Your Marketing: Start Early And Stay Focused

Aaaah, the Measure portion of the presentation. *cracks knuckles, gets ready* So, it was kind of funny trying to figure out how to organize this presentation, because Measure kept wanting to come first, despite being clearly second in the Build-Measure-Learn cycle.  And the reason it kept wanting to come first was because of this recommendation: […]

It’s Statistical Analysis, Not Jesus Appearing In Toast

Before my new boyfriend Nate Silver was forecasting elections, he created a baseball stats system called PECOTA that used advanced statistical methods to predict future player performance.  This was before Brad Pitt starred in Moneyball, so his fancy new stats were widely derided.  But he has at least one new fan, Sports Illustrated writer Phil […]