Lean Your Marketing: Marketing Is Not Rotisserie Chicken

Wanna hear a sad story about some orphans? Pretty much every company I’ve helped out with paid search marketing has been running tests– in the sense that there were a couple ads per ad group, and they were running on some sort of rotation.  But in general, that’s as far as the tests have gone.… Continue reading Lean Your Marketing: Marketing Is Not Rotisserie Chicken